Besides being famous for its unique nature, the Warmia and Masuria region is also a combination of the potential of the place and of the people, creating ideal conditions for dynamic economic development and opening wide perspectives for investment in the region.

The voivodship’s assets are put to use in its growth, particularly in the functional areas of three smart specializations underpinning the brand of the region, identified and indicated in the Strategy of Socio-Economic Development of the Warmian-Masurian Voivodeship Until 2030.

The following functional areas in the so-called smart specializations have been specified in it: water economy, quality foods, wood and furniture, while also leaving an open door to other areas of the region’s economy that may become smart specializations. IT is also a strategic specialization of the region. Currently, work is underway to implement another specialization – medical tourism

Currently, two towns hold spa resort status: Gołdap and Lidzbark Warmiński, while further municipalities are in the process of preparing to obtain spa resort status.