Looking for new markets and inspiration for growth? Want to expand your company’s horizons and establish valuable contacts in Poland? The Warmia and Mazury Voivodeship invites you to a unique conference that will provide entrepreneurs with practical knowledge and specific tools for successful expansion.

The 13th edition of the “Open to Scandinavia” conference will take place on June 17, 2026 in Olsztyn.

Objectives of the Event

  • Presentation of the investment potential of Warmia and Mazury
  • Presentation of the export offer of the Warmian-Masurian Voivodeship
  • Showcasing Warmia and Mazury as an attractive place to live and do business
  • Building relationships among event participants

The event is organized as part of the project “Economic Promotion of Warmia and Mazury 2024+”, co-financed by the European Funds for Warmia and Mazury 2021–2027 regional programme.
The organizer of the event is the Self-Government of the Warmian-Masurian Voivodeship.

Programme

  • Workshop in English: “Marketing Research – Whether, When, and How to Conduct It?”
  • Workshop in Polish: “Designing a Value Proposition for the Scandinavian Market”
  • Presentation: “Poland and Scandinavia – Key Differences in B2B Purchasing Decision-Making”
  • Presentation: “Certifications and Quality Standards in Scandinavia – What Polish Companies Need to Know Before Entering the Market”
  • Panel discussion: “What Do Nordic Partners Expect from Polish Suppliers? Insights from Market Practitioners”
    (The panel will include four participants representing the Norwegian, Danish, Swedish, and Finnish markets.)

Target Group

  • Representatives of companies and/or business support institutions from Scandinavia (Sweden, Denmark, Norway, Finland)
  • Representatives of regional companies and companies with Scandinavian capital operating in Poland
  • Representatives of institutions supporting economic cooperation between Poland and Scandinavia
  • Representatives of the regional government and local authorities from the region
  • Representatives of business support institutions and chambers of commerce

The “Open to Scandinavia” Conference

  • One of the most important business events in the region
  • A unique opportunity to establish valuable contacts, gain knowledge, and start cooperation with partners from Warmia and Mazury
  • More than 1,100 participants in previous editions

Detailed information and the registration form will be available at:
www.invest.warmia.mazury.pl/en

Registration for participants from Scandinavian countries is open until 15 May 2026.

Contact regarding the conference:
coie@warmia.mazury.pl